Author:
Edition: 1
Binding: Hardcover
ISBN: 1412973821
Category: Medical
Edition: 1
Binding: Hardcover
ISBN: 1412973821
Category: Medical
Encyclopedia of Sports Management and Marketing
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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of Get Encyclopedia of Sports Management and Marketing our bestseller medical books.
Encyclopedia of Sports Management and Marketing Free
agepub On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of
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